


But Booker figured out a way to sell it for less than $20. Warner initially wanted to retail is for more than $60. He researched and then worked closely with the various departments at Warner to figure out how to produce the 4-CD set for a consumer-friendly price. He figured it would be a hard sell to their label, Warner Brothers, so he decided to frame it as a marketing tool anticipating the release of The Flaming Lips’s more commercial Soft Bulletin album. “And I throw in my two cents of, ‘We can do it like that or we could add a couple of elements that just makes it a little bit more open to more people.’”įor example, Coyne’s original concept for their album Zaireeka was that it would be 100 CDs. “I’ve always said I’m 75% business and 25% art,” Booker told me, “And Wayne is 25% business and 75% art.” Coyne comes to Booker with various ideas. Scott Booker helps The Flaming Lips turn Coyne’s many ideas into part of a thriving enterprise. In a study of 41 teams in a large high-technology company, professors Ella Miron-Spektor, Miriam Erez, and Eitan Naveh found that the most innovative teams had creative team members as well as team members whose primary focus is on complying with the rules of the game and the constraints at hand. Research shows that innovation is most successful when creative people have practically-minded people on their team. How do Coyne and his band members prevent their ideas from becoming “Blue Monday”-like fiascos? Because they have a practical person on their team: longtime manager Scott Booker. Wayne Coyne of The Flaming Lips (Photo credit: Wikipedia)

The adult themed comic features 40 6 ½" x 8 ½" full-color pages. Most recently, Coyne released a special limited edition of a comic book, The Sun Is Sick, at Comic-Con 2013, currently running at the San Diego Convention Center. At this year’s SXSW festival, they made a splash by premiering the world’s first vertical iPhone movie. These innovations include releasing a Valentine’s Day album of love songs by embedding a USB stick deep inside an anatomically correct chocolate heart (the limited edition sold out), streaming a 24-hour-long song (and selling it for $5000 implanted in a human skull), embedding songs in gummy fetuses (“ Eat your way to the new music!”), a collaborative album with duets with artists from different genres, such Ke$a and Yoko Ono, breaking the world record for most concerts played in a 24-hour period, and a musical based on their album Yoshimi Battles the Pink Robots. Wayne Coyne of The Flaming Lips, for example, supplies a seemingly endless variety of creative ideas.
